Newscred

2014 Product Design & Art Direction

NewsCred is a content marketing company wanted to refresh their brand & product. I worked closely with strategist to help create a responsive product that helped enhance NewsCreds' client's experience while building their brand and online presence.

Art Direction & Branding

After several rounds of refining we developed a visual language that captured NewsCred's authentic & quirky persona as a company.

Brand Moodboard

Iconography

Logo Mark

Typography

Type Treatments

Office Concept

Swag

User Experience

As product lead I had a large part in translating the client's needs into a usable product that delivered on the needs of a content publishing site and as a learning platform.

Product Design exploration

Sometimes my favorite designs are the ones that never were developed. Below are three examples of designs that lead up to where NewsCred.com is today.

Creative Team Roles

Shalimar Luis - Art Direction & Product Design Lead
Carolyn Huang - User Experience
Misook Ji - Associate Creative Director
Kettle - Agency